When I consult with clients on developing a digital policy program, we almost always start by looking inward. We talk about their strategic goals, whether their current content strategy supports those goals, whether they’re exposing the business to unnecessary risks, whether their employees have the skills and resources they need, whether their IT infrastructure is sufficient, what security protocols are in place, how they maintain compliance with a hairball of laws and regulations, etc.
Source: Do Your Digital Policies Include the Voice of the Customer?